Renaissance Direct, Ltd.

Whatever kind of Integrated Marketing campaign you have in mind, chances are there's a pretty good example of it right here. We have developed everything from animated email invitations, tickler postcards, banner ads, direct mail and PDF data sheets, to integrated multi-stage, multi-modal lead generation campaigns across multiple vertical and horizontal market segments with comprehensive resource center development (whew!). And almost every one of these requires some form of database extraction and development effort coupled with analysis and strategy initiatives.

Integrated Campaigns
Connected
Lotus
Marketsoft
Moody's KMV
Hurwitz Group

Pipeline Generation
Moody's KMV
Lumigent - Log Explorer
Progress Software
Connected
MarketSoft
Insurance.Com

Strategic Accounts Development
Market Scoping
Best Customer Contact Development
Market Segmentation & Revenue Tiers
Vertical Target Market Penetration
New Best Customer Acquisition

Seminar/Webinar theme & attendance
Lotus/IBM
Eastman Software
Moody's KMV

Trade Show attendance
Lotus (Pancake)
Connected (Support Services "Baldie" card)

Reseller recruitment
Powersoft [Diver ]
Progress Software [Wright Brothers]
Lotus [Guru]

New Product Announcement
Dragon Systems (Legal/Medical)
Fleet
Progress
Lotus

Lead Nurture/Cultivation
LiveVault

Relationship Marketing
cross-sell/up-sell
customer retention
Liberty Medical
Lotus [Frameworks (x3)]
Moody's KMV
Progress Software (Perception)

Focused advertising
Insurance.com
Moody's KMV

Direct sales
Dragon Systems (Naturally Organized)
BayBank

Messaging & Collateral
Essex County Community Foundation
CMGDI
Connected
MarketSoft
Moody's KMV
Wang (Extreme Team)