
Renaissance Direct is a group of senior level professionals focused on defining and implementing
strategies that rapidly accelerate a qualified lead pipeline to drive revenue.
We're a mid-sized full-service integrated marketing agency with rich and proven
heritage. And, the fact is, we're different. Our genesis is direct, and
as you'll come to understand, we're a force in the productive application of a constantly evolving strategic,
creative, analytically founded, integrated marketing lineage. One that we continue to innovate, and progress,
to this day.We're located in downtown Ipswich, Massachusetts (famous for its fried clams) with offices overlooking the Ipswich River.
The company's two principals, Bill Stone and J Tormey, met while working for Mullen Advertising's Direct Marketing Division.
Tim Young, of Young Communications, a financial services strategist and senior writer is a longstanding
alliance partner, as are Augie MacCurrach and his organization Customer
Portfolios, in their capacity as marketing services technology collaborators.
More recently, Peter Pappas of 8Beacon, and Vernon Tirey of Customer Development
Solutions have also joined ranks to flesh out the intellectual capital that
helps our clients optimize their sales engines.
Bill founded Renaissance when he left Mullen in 1989, and is a 20 year veteran
of direct marketing and marketing communications. Throughout his career,
Bill has worked with B2B and B2C organizations to help increase revenues while
driving efficiencies in Sales, Marketing and the broader buying cycle to lower
acquisition and retention costs. Bill has proven skills in communications strategy,
planning, positioning, messaging and other strategic initiatives. In
addition, Bill is adept at enabling organizations to better leverage new and
existing technologies in their marketing endeavors. Finally, he has spent
considerable time with marketing teams executing sophisticated campaigns across
multiple media. Bill has a BA from St. Lawrence University.
J began his career at Canton Advertising, the in-house agency for Hills Department Stores. This was followed by a stint at Bombaci + Mitchell Advertising in Wellesley Hills, MA
(one of the earliest direct shops). J then moved on to Mullen where he became senior-writer-at-large for a variety of Direct Marketing, PR and General Advertising accounts. He left Mullen to join forces with Bill In 1993
(We might also mention that J went to MIT, started "The Pocket Mime Theatre", and actually mimed
with Marcel Marceau...and his mother was a clown, Crinkles - who knew?)
Tim Young has demonstrated strengths in marketing financial services to retail
and institutional investors and financial intermediaries. His 20-year marketing
communications background encompasses investment management and research, mutual
funds, annuities, retirement plans and alternative investments. He also has
three years of experience as an buy-side equity REIT analyst. Before starting his
independent marketing consulting practice in 2000, Tim held senior positions at Putnam, The Penobscot Group,
and Aldrich Eastman Waltch. In March 2008 Tim was recognized for
producing a thought leadership white paper on 130/30 strategies that helped one
of his clients win PR Week's Investor/Financial Communications Campaign of the
Year. Tim has his B.A. from Harvard University.
Vernon Tirey specializes in driving multi-channel marketing best practices
working with both marketing services firms and marketing practitioner
organizations to aggressively grow their businesses. With over 20 years of
experience running management consulting firms, direct marketing agencies and
marketing services companies; Vernon is a multi-channel marketer with a proven
track record for delivering practical results and rapid growth. Prior to
aligning with Renaissance, Vernon was SVP of Solutions at Click Tactics, a best
practices multi-channel marketing services firm providing a unique approach to
highly relevant trigger-based mail and email marketing programs, Vernon was
managing partner of Peppers & Rogers Consulting North America, thought leaders
in the 1-to-1 marketing industry. He was also CEO and founder of DiaLogos, an
enterprise-wide CRM consulting firm with over 100 consultants serving Fortune
500 companies. As a Partner at Lochridge & Co., he led the Customer Development
Practice. And prior to consulting, Vernon spent 10 years in marketing services
where he led database-marketing divisions for three marketing services
companies. Vernon has a B.A. from University of Texas.
Driven largely by referrals, Renaissance has worked with many high profile
clients while keeping a relatively low profile for itself. When Lotus, Wang, BayBank,
Connected, insurance.com and Progress Software were still up and coming,
Renaissance was coming up with creative ways to help build their business.
In fact, for over eighteen years many of New England's largest companies have
been bringing some of their toughest pipeline development challenges to Renaissance.
That includes some of the biggest -- and most demanding -- players in high-tech,
financial services, security, manufacturing and healthcare. Integrated Marketers have to
prove themselves every day. And every day, since 1989, Renaissance Direct
continues to
prove that we know how to make things happen.
|